About Us

The Core Team

Catchers in the Autumn Rye

As Holden Caulfield yearned to stop children running towards the inevitable cliff of lost innocence, we ready families-with-elders for beautiful days in the autumn rye.

Brian Sroub

CEO & Founder

Brian started Operation Relo after experiencing first-hand the difficulties of being the executor for his father’s estate. A serial entrepreneur he has persistently introduced innovation into organizations large and small. He has held executive positions at Procter & Gamble, General Electric, Sony and Cleveland Clinic as well as a variety of entrepreneurial ventures in Cleveland, California and around the world. His MBA is from Stanford University and his MA in economics is from Boston College. He hails from Cleveland where he attended Gilmour Academy.

Joe Hicks

General Manager

Joe brings a diverse background to the general manager role at Operation Relo. He has skills in operations, hospitality, account management, digital marketing, and financial planning from a broad range of companies including Marriott, Chicago NW Railroad, thunder::tech, McDonald's, and the Pro Football Hall of Fame. This instinctively gives him an affinity for strong customer service in the whatever-it-takes world of family downsizing. His BA in economics is from Wheaton College.

Danielle Novario

General Manager

Danielle was born to be a general manager for Operation Relo. She is a caring, resourceful manager who thrives in environments where customer service is key and attention to detail means everything. Her eclectic experience base includes managing fair trade retail operations, extensive events management, and running fashion shows for the Ingenuity Festival. She was a key organizer for the Great Lakes Rib Cook-Off, a regional coordinator for Easter at the White House, and coordinated events for the elderly at the Case Western Reserve Society. Her BA in sociology is from John Carroll and she is active with The Glenn Institute for Philanthropy and Service Learning.

Rob Simon

Managing Director - Financial Operations and Moving Services

Every company needs a controller. In these complex, ever-changing transactions, Rob keeps track of payments, in and out. He also has over 30 years' experience in nearly all aspects of the moving industry, one of the important services Operation Relo provides. Rob ensures best industry practices are enforced. Personally, he is also a den leader and treasurer for the Boy Scouts as well as a football coach in Westlake, Ohio. His Bachelor in Business Administration is from Ohio University.

David Lardakis

Project Manager

David is an affable, energetic, resourceful manager focused on providing the best common-sense solutions for the variety of challenges our clients need solved. He understands asset valuations and home clearing logistics required to get these transitions done. As one of the younger members of the team, he also brings technology knowledge, useful in developing digital solutions and online selling options. David has a BA in interactive media from Miami University (Ohio).

Michelle Molnar

Account Manager

Michelle is an energetic, all-purpose player with a keen focus on the customer. She works the whole job from the very beginning -- prospecting new business --through the final wrap-up and all the details along the way. She is not afraid to jump in when the situation requires, and her infectious "gift of gab" often brings out issues and solutions that weren't previously identified in the course of these complex family projects. Michelle has extensive experience in packaging and attended Baldwin Wallace College.


We help families with elders experience joy during the elderhood stage of life by compassionately and efficiently navigating needed transitions with a comprehensive set of services.

Operation Relo is a harmonious network of trusted, caring, go-to individuals of integrity and honor that cooperatively marshal diverse resources needed to smoothly manage families through transitional events. Our ethics, compassion, and legal probity are notable, especially given the messy circumstances these types of situations present. We bravely support the overall, often conflicting, needs of the family. We often ourselves become extended family, reliably present to help with whatever life dishes out.


Our mission is to usher families through life changes required by elderhood and to swiftly and peacefully move them through difficult and complex transitions maintaining the broader perspective of the whole family unit.

Our Founder's Story

Brian Sroub

My father passed away in 2015, and I was named executor of the estate and guardian for my mom. This set off a two-year odyssey dealing with creditors, frozen bank accounts and three separate moves for Mom in one year. It was a nearly full-time effort that pulled me out of the job market. There was no roadmap for tasks that involved repairing and selling the house and distributing the assets among family as equitably as possible. Sadly, the stressful events fractured our family, which happens all too often in these circumstances.

These are the things they don’t teach you in school or business. The various tasks – legal, medical, moving, home repair, real estate, creditor management, Medicaid, even flea markets – have their own arcane rules. There are very few people who have expertise in all that needs to be done so that the family can move forward. There was a lot of on-the-job training, but even as you’re doing them, you hope to never do them again. Still, as an executor, I didn’t have the option of saying, “Sorry no. I don’t do that.” The executor has to figure it all out and get it done, one way or the other.

That’s the spirit under which Operation Relo was created. We’ve built a network of experienced people to work through these tricky challenges. Our goal is to make life changes and wealth transfer within families and between generations as peaceful and equitable as possible … whatever it takes.

Operation Copacetic

Copacetic /ˌkōpəˈsedik/ INFORMAL* NORTH AMERICAN. adjective. In excellent order

Operation Relo is a wholly-owned subsidiary of Operation Copacetic. Operation Relo began in 2015 when founder Brian Sroub stepped in to manage the affairs of the estate of his parents as power of attorney (POA), then executor and guardian for several years. The company officially formed in 2018, focused on the trauma of the transition.

As we grew, we realized we are more of an overall elder lifestyle management company. We adopted the term elderhood to describe the stage of life occurring after childhood and adulthood, a phrase coined by Dr. Louise Aronson in her 2019 book of the same name.

Our focus is on ensuring the elder years are healthy, safe, and joyful. To achieve that, elders require different accommodations than were appropriate for adulthood and childhood. This often involves relocation, but not necessarily. It’s more about being copacetic.

The word copacetic is an adjective meaning “completely satisfactory” or “in excellent order.” It also carries connotations of letting go, relaxation, and enchantment. It’s the state of mind we hope to help our families achieve.

We continue to operate under the name Operation Relo, especially for those services like cleanouts, repairs, moves, and real estate-related transactions. In that regard, Operation Relo is both a copacetic company and a Copacetic company.

Operation Copacetic will increasingly be used in conjunction with our softer services: high-end estate liquidations, elder lifestyle management, executor & POA services, the work of our Empaths. Copacetic and Relo are complementary sister brands serving the diverse needs of this customer base.