About Us

Catcher in the Autumn Rye

As Holden Caulfield yearned to stop children running towards the inevitable cliff of lost innocence, we ready families-with-elders for beautiful days in the autumn rye.

Brian Sroub

CEO & Founder

Brian started Operation Relo after experiencing first-hand the difficulties of being the executor for his father’s estate. A serial entrepreneur he has persistently introduced innovation into organizations large and small. He has held executive positions at Procter & Gamble, General Electric, Sony and Cleveland Clinic as well as a variety of entrepreneurial ventures in Cleveland, California and around the world. His MBA is from Stanford University and his MA in economics is from Boston College. He hails from Cleveland where he attended Gilmour Academy.

Joe Hicks

General Manager

Joe brings a diverse background to the general manager role at Operation Relo. He has skills in operations, hospitality, account management, digital marketing, and financial planning from a broad range of companies including Marriott, Chicago NW Railroad, thunder::tech, McDonald's, and the Pro Football Hall of Fame. This instinctively gives him an affinity for strong customer service in the whatever-it-takes world of family downsizing. His BA in economics is from Wheaton College.

Danielle Novario

General Manager

Danielle was born to be a general manager for Operation Relo. She is a caring, resourceful manager who thrives in environments where customer service is key and attention to detail means everything. Her eclectic experience base includes managing fair trade retail operations, extensive events management, and running fashion shows for the Ingenuity Festival. She was a key organizer for the Great Lakes Rib Cook-Off, a regional coordinator for Easter at the White House, and coordinated events for the elderly at the Case Western Reserve Society. Her BA in sociology is from John Carroll and she is active with The Glenn Institute for Philanthropy and Service Learning.

Tom Wagner


Tom may well be the hardest working man you will come across, but he also has a gentle touch that makes you feel welcome. He runs colorful, entertaining auctions. These are conducted in a variety of online and physical settings including on site, in dedicated offsite facilities, and with 3rd party auction houses. He has a good eye appraising market value for used merchandise and a network of dealers. He is a registered auctioneer with the State of Ohio.


We help families with elders experience joy during the elderhood stage of life by compassionately and efficiently navigating needed transitions with a comprehensive set of services.

Operation Relo is a harmonious network of trusted, caring, go-to individuals of integrity and honor that cooperatively marshal diverse resources needed to smoothly manage families through transitional events. Our ethics, compassion, and legal probity are notable, especially given the messy circumstances these types of situations present. We bravely support the overall, often conflicting, needs of the family. We often ourselves become extended family, reliably present to help with whatever life dishes out.


Our mission is to usher families through life changes required by elderhood and to swiftly and peacefully move them through difficult and complex transitions maintaining the broader perspective of the whole family unit.

Operation Copacetic

Copacetic /ˌkōpəˈsedik/ INFORMAL* NORTH AMERICAN. adjective. In excellent order

Operation Relo is a wholly-owned subsidiary of Operation Copacetic. Operation Relo began in 2015 when founder Brian Sroub stepped in to manage the affairs of the estate of his parents as power of attorney (POA), then executor and guardian for several years. The company officially formed in 2018, focused on the trauma of the transition.

As we grew, we realized we are more of an overall elder lifestyle management company. We adopted the term elderhood to describe the stage of life occurring after childhood and adulthood, a phrase coined by Dr. Louise Aronson in her 2019 book of the same name.

Our focus is on ensuring the elder years are healthy, safe, and joyful. To achieve that, elders require different accommodations than were appropriate for adulthood and childhood. This often involves relocation, but not necessarily. It’s more about being copacetic.

The word copacetic is an adjective meaning “completely satisfactory” or “in excellent order.” It also carries connotations of letting go, relaxation, and enchantment. It’s the state of mind we hope to help our families achieve.

We continue to operate under the name Operation Relo, especially for those services like cleanouts, repairs, moves, and real estate-related transactions. In that regard, Operation Relo is both a copacetic company and a Copacetic company.

Operation Copacetic will increasingly be used in conjunction with our softer services: high-end estate liquidations, elder lifestyle management, executor & POA services, the work of our Empaths. Copacetic and Relo are complementary sister brands serving the diverse needs of this customer base.

Join Us

Maybe it comes from personal experiences, or maybe you’re looking for a vocation with purpose -- our story seems to resonate with those of us who find it rewarding to get people through tough times.

Our aspirations are to provide these needed services nationally very soon, and perhaps in many other parts of the world within the decade. The most important part of all that will be attracting the right kind of people who share our values. We think the best way to grow the organization is through for-profit enterprises. We don’t plan to franchise, per se, but we are prepared to set up entrepreneurial people in their own organizations and business units. Whether you are a caregiver, an organizer, a compassionate mover, an entrepreneur, a carpenter, someone on a crew, a corporate manager, someone contemplating the endgame, or just someone who wants to make the world a better place … join us. Help us with this enormous task.

We suck up new ideas and adopt the good ones. We are children of the gig economy, embracing its freedoms while trying to address the attendant insecurity. We have plenty of headroom for people looking for a career and stock options. Learn the business, help us grow it together, and then own a piece of it yourself.

We invite you to fill out the forms on this page to express your interest, but honestly, no one ever has, not even a bot. I guess it must alienate people. It’s probably a waste of money, building negative karma. We should take it down. Instead, just email us at [email protected] Or text/call my personal cell, Brian @ (216) 810 – 1818. I do pick up.

We are a young company with big plans. We don’t want to pigeonhole anybody but the kinds of people we are looking for fall into the following categories


Estate, Tag and Garage Sales

We want people who know how to value possessions, manage setup and conduct sales, Must be an upbeat individual who works gregariously with the public, being fair – sometimes firm – while always assuring the customer has a good experience. Must be trustworthy handling cash transactions.

Elder Lifestyle Coaches - Empaths

We are looking for people with very high EQs who can help manage families through very difficult times. The ideal candidates may have been a caregiver, social worker, therapist, or a nurse, and you’re tuned into the emotional requirements of our elder client and the family dynamics.

Crew leaders, drivers, tradespeople, workers

We’re looking for hearty and strong folks who can move furniture safely, and others who can fix things. You must enjoy dealing with the public. Every day will be different. The environment is fun and challenging as our customers are usually under a lot of stress. We need people who can put in a good day’s work with a smile, helping people going through tough times. Licensed contractors and those with CDLs are a plus.

Sales & Marketing

People who understand the huge need we’re addressing with the creativity and energy to motivate our families to take the actions they require to enjoy life more. We prefer experience for senior roles by also have space for those just getting started.


People who have managed logistically complicated projects, especially in a domestic setting.

Stick with us and we will aggressively promote you as we grow. Our high-performing loyal workers will be bonused via profit sharing and be eligible for stock options in the company.

If you like what we’re doing, want to get involved, and think you fit into one or more roles described, please Contact Us.

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Our Founder's Story

Brian Sroub

My father passed away in 2015, and I was named executor of the estate and guardian for my mom. This set off a two-year odyssey dealing with creditors, frozen bank accounts and three separate moves for Mom in one year. It was a nearly full-time effort that pulled me out of the job market. There was no roadmap for tasks that involved repairing and selling the house and distributing the assets among family as equitably as possible. Sadly, the stressful events fractured our family, which happens all too often in these circumstances.

These are the things they don’t teach you in school or business. The various tasks – legal, medical, moving, home repair, real estate, creditor management, Medicaid, even flea markets – have their own arcane rules. There are very few people who have expertise in all that needs to be done so that the family can move forward. There was a lot of on-the-job training, but even as you’re doing them, you hope to never do them again. Still, as an executor, I didn’t have the option of saying, “Sorry no. I don’t do that.” The executor has to figure it all out and get it done, one way or the other.

That’s the spirit under which Operation Relo was created. We’ve built a network of experienced people to work through these tricky challenges. Our goal is to make life changes and wealth transfer within families and between generations as peaceful and equitable as possible … whatever it takes.